Foods Kids See in TV Ads Do Not Meet Nutritional Standards, CDC Says
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iStock/Thinkstock(NEW YORK) — Over half of the foods in advertising directed at children were ineligible for advertising if they followed government standards, the CDC says in a new report.
The CDC looked at a list of over 400 foods approved by the industry regulated Children’s Food and Beverage Advertising Initiative and compared them against the government’s recommendations, which have limits on fat, sugar and sodium.
Researchers found that 53 percent of the CFBAI products did not meet these limits.
Sugar was the most common nutrient that exceeded government recommended limits, with 32 percent of advertised products exceeding the sugar limit.
Children on average see 10 to 13 food-related advertisements every day.
The governmental agencies involved in creating these recommendations include the CDC, FDA, Federal Trade Commission, and the US Department of Agriculture.
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