Melaleuca Freedom Celebration fireworks moving to new location
Published at | Updated at
IDAHO FALLS — Melaleuca has announced its annual Freedom Celebration program and fireworks display will be moved to a new location next July.
Melaleuca CEO Frank VanderSloot made the announcement with Idaho Falls Mayor Rebecca Casper during a news conference Wednesday afternoon.
“The average size of the fireworks will significantly increase.”
“The show is definitely going to be bigger,” VanderSloot said.
VanderSloot said the the Idaho Falls greenbelt, where it has been for 23 years, cannot support the “dramatic changes” the company wants to make for the event.
“In years past, limited space restricted the show to a single firing zone,” according to VanderSloot. “However, new plans call for simultaneously launching fireworks from multiple zones across several hundred feet, which will provide a wide theater of fireworks in the night sky. The average size of the fireworks will significantly increase, causing them to fly hundreds of feet higher and burst much wider than previously seen.”
A new location for the celebration has not been chosen. However, the company said it would remain in Idaho Falls.
The location will be chosen by January.
“The ideal location will accommodate tens of thousands of people and offer them clear sight lines in every direction,” the company said.
According to the event’s website, it is already the “largest fireworks show in the West.”
“The city of Idaho Falls has long been proud to partner with Melaleuca in providing a world-class fireworks display,” Casper said in the news release. “Their investment in our community has entertained millions over the years, instilling a deeper sense of patriotism and appreciation for our veterans, soldiers and their families. With the exciting changes to come, I look forward to the next Fourth of July in Idaho Falls.”
Members of community can suggest new location ideas by calling (208) 528-2011 or emailing freedom@melaleuca.com.