WATCH: A local Target manager created a ‘Greatest Showman’ music parody, and it’s blowing up the internet
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IDAHO FALLS — The Greatest Showman may have been one of the greatest shows of the year and one local manager is inspiring his team at what he says is the greatest store.
Ammon Target team lead Eric Schreibeis is going viral after producing a parody of the song “The Greatest Show” to motivate target employees on Black Friday. For Schreibeis’ spin, he called it “Target’s the Greatest Store.”
“This is just one of the ways I can get them excited for one of the most fun days out of the entire year,” Schreibeis says.
He performed the number for his employees with no customers around, but it still got a great reaction. He says the idea for the musical parody was sparked by his brother, Stephen Schreibeis, who was inspired to use the soundtrack as superintendent of schools in Montana.
“It took a couple hours to come up with the lyrics and then obviously tweaked it for a few weeks after that,” Schreibeis says. “I tried to think of things that people really like about Target. I reached out to some friends.”
He says once he had the lyrics, one of his employees, Tyler Hunsaker, was instrumental in getting the audio set up.
The video was posted at the end of last week, and it’s already been viewed nearly 120,000 times and has over 1,000 shares of Facebook.
Schreibeis says he does something creative every year during the Black Friday team briefing and his message is usually creative. He says he’s posted videos in the past, but this one has received the most attention.
“The ones before I usually tailor off other speeches and kind of Target-ize them. One year I kind of used ‘Lord of the Rings’ as a reference, and another year it was ‘Braveheart,’” Schreibeis says.
He says there are always challenges on Black Friday because of the number of people in the store, but it’s usually a blast.
“For the most part, it’s just a lot of people and a lot of fun. The day flies by,” Schreibeis says.
Schreibeis says since he’s set the bar high with a musical number this year, he may have to do the same thing next November.
“Target truly is the greatest store. I have one of the best teams out there — ever. They make it easy to go to work every day, and our guests make it fun. Idaho Falls is a great place to be,” Schreibeis says.