Sephora opens in Idaho Falls - East Idaho News

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Sephora opens in Idaho Falls

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IDAHO FALLS – Hundreds of excited women gathered at the Grand Teton Mall for the grand opening of Sephora Friday morning.

The cosmetic company is located inside JCPenney and this is the first Sephora to open in East Idaho.

Dozens of happy shoppers received beauty samples and makeovers during the grand opening celebration.

One woman told EastIdahoNews.com she usually drives to Salt Lake City for makeup but now she’s thrilled to have a local option available.

The opening of Sephora comes as ULTA, another cosmetics company, constructs a store near Staples and Deseret Book on Hitt Road in Ammon.

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